May 2024
NGUYEN PHUC TUAN
Brand Identity
Brand Identity
Scope of Work
Brand Identity & Packaging
NGUYEN PHUC TUAN is a fashion brand deeply inspired by the imperial era of Vietnam. Drawing from the royal lineage of the Nguyen Phuc family—the historic surname of Vietnam's ancient royalty—the brand celebrates the rich heritage of Hue and the iconic patterns of the Citadel. Each design transforms these historical influences into timeless pieces that speak to Vietnam’s cultural legacy and enduring elegance.
"Maison Oriental"
Brand Information
Characteristics
Cultural Authenticity
Rooted in the rich history of the Nguyen dynasty and
Hue's architectural marvels, the brand preserves authenticity by
infusing designs with traditional Vietnamese motifs and royal symbols.
Hue's architectural marvels, the brand preserves authenticity by
infusing designs with traditional Vietnamese motifs and royal symbols.
Each piece embodies a refined elegance,
reminiscent of imperial luxury and
sophistication.
reminiscent of imperial luxury and
sophistication.
Sophistication
Storytelling Design
Every design tells a story of Vietnam’s imperial past,
connecting wearers to the cultural and historical heritage of the Nguyen dynasty.
This adds depth and emotional resonance to the brand, making each piece a wearable narrative.
connecting wearers to the cultural and historical heritage of the Nguyen dynasty.
This adds depth and emotional resonance to the brand, making each piece a wearable narrative.
Peony Flower
The peony, often used in Hue Citadel designs, symbolizes beauty, wealth, and nobility. This element in the logo is simplified and stylized to blend with modern design, retaining its symbolic richness while adding a contemporary touch.
Luu Ly Roof Tile
This roof tile, a traditional architectural element seen throughout the Imperial Citadel, represents durability and strength. In the logo, the shape of the tile is incorporated as an outer layer, symbolizing the strength and resilience of heritage.
Patterned Window Fram
This design, inspired by decorative frames within the Citadel, adds an architectural and cultural depth. Its integration into the logo reflects craftsmanship and attention to detail, capturing the essence of Vietnam's historical artistry.
Visual Identity
Monogram
Visual Identity
Logo Variants
